Cycling Classic Generates Tourism Dollars

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June 30, 2016
With gift-in-kind sponsorship from the Elmhurst Chamber of Commerce & Industry, the Fourth Annual Superior Ambulance Elmhurst Cycling Classic returns around the Elmhurst College campus and Wilder Park on Friday, July 22, starting at 11:30 a.m.
     ECCI is part of the Intelligentsia Cup, a “tour” of bike races in cities around Chicagoland, similar to the Tour de France, which moves in stages from town to town.  Elmhurst is Day 7 of this nine-day professional road tour, presented by the DuPage Cycling Foundation.
     Race organizers are once again planning a day-into-night format–after work and after dark–with the professional men starting at 8 p.m. and finishing under the stars at 9:30 p.m.
     An estimated 6,000 fans, sponsors and cyclists participated in the 2015 event, which can still be viewed on-line at thanks to Elmhurst Our Kind of Town, which will videotape this year’s racing for rebroadcast on cable TV in July.  Cyclists represented seven countries and 30 states, booking more than 70 hotel rooms in Elmhurst and staying in six Elmhurst homes.
     Joining Superior Ambulance and our Chamber as sponsors are Explore Elmhurst and Chamber members Edward-Elmhurst Health, Elmhurst College, Elmhurst Park District, Storino, Ramello & Durkin, Larry Roesch Chrysler Jeep Dodge, Pints, Olympia Chiropractic & Physical Therapy, Mehta Motors, Ruff Life, Kilwins, Brewpoint Coffee and Tail Gate, along with other businesses.
     Known as Criteria (or Crits for short), races are staged by level of experience, starting out with Juniors and finishing with the Professionals.  Racing is dependent on a combination of laps and time, which can be adjusted on the fly due weather conditions and course conditions.  ECC includes a harrowing chicane, or S curve, along Elm Park Avenue.
     Tail Gate is sponsoring the Men’s Category 2/3 race starting at 4 p.m.
     At 6:10 p.m.—prior to the women’s and men’s professional races—families with all ages can pedal the 1.2-mile course during the Olympia Chiropractic Family Fun Bike Parade, presented by the Elmhurst Park District.
     The Elmhurst Sustainability Task Force will host a free Bike Valet inside the fenced tennis courts in Wilder Park, while the Elmhurst Masters Competition Cycling will provide a cooling station.
     Food and beverage will be available from vendors located on both sides of Prospect Avenue near the start/finish line adjacent to the Wilder Mansion.