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DuPage’s GPS Charts Roadmap for Tourism

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December 02, 2016

The DuPage Convention and Visitors Bureau recently unveiled “GPS:  A Tourism Roadmap,” its new strategic plan for growing DuPage County’s $2.5 billion tourism business as follows:
  • Establish better internal cooperation between all tourist related organizations;
  • Create new and better integrated product offerings; and
  • Develop stronger outreach to both the business and leisure tourism markets.
     Residents, businesses, government and economies in the City of Elmhurst and 37 other DuPage communities benefit from the hospitality industry—including an annual tax savings of more than $1,300 for an average family.  Every $1 spent on meeting or visitor promotion generates $7 in state and local tax revenue.
     In 2015, Illinois attracted more than 110 million visitors who spent close to $40 billion. Meeting attendees and other visitors—such as vacationers and guests at family and class reunions, weddings, sports tournaments and such—across DuPage contributed a record $2.477 billion to the state’s economy.  That’s an increase of 2.0% after posting better-than-trend growth of 4.8% in 2014 and 3.1% in 2013.
     For DuPage, visitor spending produced $195 million in 2015 tax receipts (a 4.8% increase over 2014), generating $42.1 million for the county.  Those dollar totals grew by 5.1% from the previous year after increases of 4.6% in 2014 and 2.4 % in 2013.
     Tourism in Illinois also ranks as one of the state’s largest employers and one of only a few industries with employment growth, with reported 314,400 jobs in 2015 (a 2.7% increase from 2014) directly related to meetings and visitor industry.  For DuPage, those hospitality figures totaled $600 million in payroll and 22,000 jobs (increases of by 2.7% and 3.2% from 2014).
     Ranked No. 2 to Cook County in hospitality revenue, it is critical that DuPage County develop a unified and recognizable image to offset growing competition from Chicago, Rosemont and other tourism destinations.