DuPage’s GPS Charts Roadmap for Tourism
December 02, 2016
The DuPage Convention and Visitors Bureau recently unveiled “GPS: A Tourism Roadmap,” its new strategic plan for growing DuPage County’s $2.5 billion tourism business as follows:
- Establish better internal cooperation between all tourist related organizations;
- Create new and better integrated product offerings; and
- Develop stronger outreach to both the business and leisure tourism markets.
In 2015, Illinois attracted more than 110 million visitors who spent close to $40 billion. Meeting attendees and other visitors—such as vacationers and guests at family and class reunions, weddings, sports tournaments and such—across DuPage contributed a record $2.477 billion to the state’s economy. That’s an increase of 2.0% after posting better-than-trend growth of 4.8% in 2014 and 3.1% in 2013.
For DuPage, visitor spending produced $195 million in 2015 tax receipts (a 4.8% increase over 2014), generating $42.1 million for the county. Those dollar totals grew by 5.1% from the previous year after increases of 4.6% in 2014 and 2.4 % in 2013.
Tourism in Illinois also ranks as one of the state’s largest employers and one of only a few industries with employment growth, with reported 314,400 jobs in 2015 (a 2.7% increase from 2014) directly related to meetings and visitor industry. For DuPage, those hospitality figures totaled $600 million in payroll and 22,000 jobs (increases of by 2.7% and 3.2% from 2014).
Ranked No. 2 to Cook County in hospitality revenue, it is critical that DuPage County develop a unified and recognizable image to offset growing competition from Chicago, Rosemont and other tourism destinations.